‘Got to Believe’ and ‘Huwag Ka Lang Mawawala’ Goes Asia

ABS-CBN’s action-suspense-drama “Huwag Ka Lang Mawawala” (with international title “Against All Odds”) starring ABS-CBN Soap Opera Queen, Judy Ann Santos will be aired in three Asian countries; Malaysia, Cambodia, and Vietnam, while the hit romantic-comedy “Got to Believe” drew huge interest and inquiries from regional content buyers who attended the annual content market conference Asian Television Forum (ATF) held recently in Marina Bay Sands in Singapore.

In an interview, ABS-CBN Head of Integrated Acquisition and International Sales and Distribution Leng Raymundo said, “We are very glad to end 2013 with strong international sales of our drama content. ‘Got to Believe’ and ‘Against All Odds’ are two of our best produced dramas of 2013 and they are attracting a lot of markets together with ‘Be Careful with my Heart.’ These three dramas represent the continuous evolution of our storytelling and improved production values that are being appreciated abroad particularly in Asia and Africa,” he explained.

As of January 2014, 'Huwag Ka Lang Mawawala' captivated foreign buyers with its brave and compelling storyline about the journey of Anessa (Santos) as well as its unique brand as the first “advocacy-series” on PH TV that advocated women’s rights.

KathNiel's “Got to Believe,” meanwhile, also received numerous inquiries and has strong probability of being picked up by other Asian countries.

The onscreen magic of sought-after teen stars Kathryn Bernardo and Daniel Padilla and the light romantic story of the series appealed to buyers since it’s different from the usual heavy drama offerings of ABS-CBN to the market. “Got to Believe” is set to end its run this March but still continues to deliver high ratings.

“Against All Odds” and “Got To Believe” are among the many Filipino dramas made available to international distribution.

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